Get ready to witness a fusion of luxury and speed like never before! Louis Vuitton and Formula 1 are revving up the 2026 season with a dazzling new addition: bespoke trophy trunks that redefine victory in style. But here’s where it gets even more glamorous—this isn’t just about trophies; it’s about a partnership that’s turning heads and setting new standards in the world of motorsport and high fashion.
As Louis Vuitton embarks on the second year of its multi-year collaboration with Formula 1, the iconic French fashion house is taking its signature Victory Travels in Louis Vuitton to the next level. Imagine this: 24 custom-designed Louis Vuitton Trophy Trunks will accompany the Formula 1 racers throughout the 2026 season, each one a masterpiece of craftsmanship and a symbol of excellence. And this is the part most people miss—these trunks aren’t just containers; they’re a statement of prestige, blending the thrill of racing with the timeless elegance of Louis Vuitton.
The excitement kicked off in Bahrain, where 22 drivers from 11 teams gathered for pre-season testing. The traditional season-opening photo call featured the FIA Formula One World Championship trophy, proudly displayed in its bespoke Louis Vuitton trunk. But that’s not all—before the end of 2025, Louis Vuitton dropped another bombshell: they’re now the official title partner of the Formula 1 Monaco Grand Prix. Controversial or genius? Some say it’s a bold move, while others argue it’s a perfect match. What do you think?
Pietro Beccari, Chairman and CEO of Louis Vuitton, shared his thoughts: ‘Becoming the title partner of the Monaco Grand Prix felt like a natural evolution, especially since our bond with Formula 1 has grown stronger since 2021. This partnership reflects the values of both Monaco and the Automobile Club de Monaco, celebrating victory and excellence. The 2026 Louis Vuitton Grand Prix de Monaco is set to be a season highlight.’*
But here’s the real question: Is this partnership just about luxury branding, or does it signify a deeper connection between fashion and motorsport? Let us know your thoughts in the comments!**
This season, Louis Vuitton’s influence will be felt across every trackside location, inspired by the sport’s speed and innovation. And speaking of innovation, Formula 1 is introducing new regulations in 2026, including smaller, lighter cars that promise even more thrilling races. The season kicks off with the Australian Grand Prix in Melbourne on March 7, followed by the debut of two new teams—Cadillac Formula 1 Team and Audi Revolut F1 Team. Plus, Madrid will host its inaugural Grand Prix starting September 11. With Louis Vuitton’s bespoke trophy trunks taking center stage, this season is shaping up to be one for the history books. So, buckle up and get ready for a ride that’s as stylish as it is fast!
